WWE Friday Night SmackDown Dropped

The New York Daily News wrote an online article about CW’s decision to drop WWE to favor a younger female demographic with more shows aimed at them. Dawn Ostroff, who is the entertainment president of CW said that the network loves the low-rated "Gossip Girl" as it gets a greater entertainment, the majority of this from the Internet rather than traditional TV airings, with the right people, who are women 18 to 34. This caused them to drop one of their top rated shows SmackDown because it attracts the wrong people (men).

"There was virtually no flow between the audience that watched WWE and anything else on CW," she said. "We decided the most important criterion is branding the network."

Surce: prowrestling.com 

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